Monday, February 20, 2006

Libraries-- those hip, cool places.

As you may or may not know, librarians do a lot of weeping and gnashing of teeth about keeping libraries current, cool, and in the forefront of the public consciousness. We hear a lot about how the latest technology is bound to make us obsolete, and sooner, rather than later.

With that it mind, it was with great interest that I noticed that no fewer than three different commercials airing during the Winter Olympics contain images from libraries.

There's a DHL commercial set entirely in a library, a Visa commercial with the image of a young woman walking through the stacks of a library, with the words "Life takes... exploration" on the screen, and an ExxonMobil commercial that shows a little boy peeking at us over the top of a cart filled with library books. (Sorry, I can't find links to view these commercials online, but if you watch an hour's worth of the Olympics, you'll see at least two out of three.)

Aren't ad agencies full of young people with their fingers on the pulse of America, the better to select images that will grab a consumer's attention? We must be cooler than we think.


At 9:45 AM, Blogger Cy said...

Libraries are AWESOMELY cool! Don't ever forget that.

At 2:26 PM, Anonymous Anonymous said...

The DHL squeaky shoes commercial does show a rather old-fashioned image of libraries and librarians though, rather than the hip techno-savvy image.

At 3:20 PM, Anonymous Anonymous said...

Ah, but there's a hot blond chick at a table in the library. You have to allow the media their cherished stereotypes.


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